Sharing an anecdote about the growing appeal of India’s temple cities as real estate investment destinations, Abhinandan Lodha, Founder and CMD, The House of Abhinandan Lodha, recalls how Bollywood actor Amitabh Bachchan personally approached him to buy land in Ayodhya, one of the fastest growing spiritual and investment hubs in the country.
Lodha said in 2023 He was in Australia when he received a call at around 3 in the morning.
“There were a few missed calls and later I got a message, ‘I am Amitabh Bachchan, please call back when it is convenient.’ I literally stood up and called her back. He told me, ‘Abhinandan ji, I am from UP and I want to buy land in Ayodhya ji (I am a native of Uttar Pradesh and I want to buy land in the holy city of Ayodhya). I told him, we will do this for you,” Lodha said at Hindustan Times’ India Next Real Estate Summit 2026.
He said, Bachchan first asked him about the price. “I replied, ‘How can I talk about pricing with you?’ He said he wanted to buy 15,000 square feet and I told him it could be around ₹15 crores, and the very next day he sent it to me ₹15 crores,” Lodha Said.
Temple cities will emerge as the next frontier for senior citizens’ living
Lodha said growing cultural tourism around temple towns in India may soon give rise to senior living communities around spiritual sites and become a major growth opportunity.
He underlined that Vatican City receives approximately 10 million visitors per year, while Ayodhya attracts approximately 250 million visitors. “When this kind of crowd comes to a destination, it naturally leads to economic growth. The local economy starts participating, and we start seeing a boom in real estate. As land becomes attractive, fewer people want to sell it. This is not a temporary phenomenon; this is long-term value creation,” Lodha said at the HT Real Estate Summit.
Amitabh Bachchan’s real estate portfolio in Ayodhya and Alibaug
In March 2026, Bollywood actor Amitabh Bachchan expanded his real estate footprint in Ayodhya, by purchasing a 2.67-acre land parcel for the Ram temple. ₹The company had said that Rs 35 crore was received from The House of Abhinandan Lodha (HoABL). This is Bachchan’s third investment in Ayodhya fourth plotted development Shop from HoABL
The land parcel is located near HoABL’s 75-acre ‘The Saryu’ project.
Commenting on the development, Abhinandan Lodha had then said that “Bachchan’s investment reflects a shared belief in land as an inter-generational asset that preserves value over the long term.”
“At HoABL, we look at land not just as wealth but as a legacy. In Ayodhya, this legacy holds a deeper meaning, a ‘heritage’ where faith and heritage come together. Supported by sustained infrastructure development and public investment, Ayodhya is emerging as an attractive destination for long-term land ownership and sustainable value creation,” he had said.
In May 2025, the veteran actor purchased a 25,000-square-foot plot adjacent to Saryu for approx ₹40 crores. Earlier, in 2024, he had purchased a 10,000-square-foot plot in The Saryu, HoABL’s flagship seven-star mixed-use enclave in Ayodhya. ₹14.5 crores.
Also read:₹40 crore”> Amitabh Bachchan expands real estate portfolio in Ayodhya with purchase of around 25,000 sq ft of land ₹40 crores
Apart from Ayodhya, Bachchan Also invested in HoABL’s ‘Sol D Alibaug’ project, where he purchased a 10,000 sq ft land parcel ₹10 crore, which will further diversify their luxury real estate portfolio. The project has also attracted investment from Bollywood actors Kriti Sanon and Kartik Aryan.
HoABL said more than 65% of its clients across various projects are CEOs and CXOs of leading BFSI, pharmaceutical and multinational companies as well as Bollywood celebrities.
According to Liases Foras’ report titled ‘Ayodhya – an emerging global spiritual capital’, the city’s real estate market is undergoing a significant transformation, driven by rising land values and growing interest in both spiritual tourism and long-term investment. The report said land prices in Ayodhya have increased at a compound annual growth rate (CAGR) of 19%, with estimates that it could reach 25% by 2035.
In the last five years, development of ayodhya This has been fueled by large-scale infrastructure projects including the expansion of the international airport, better road and rail connectivity and the construction of the Ram Temple. The report said that land values in key areas like Saryu Riverfront and Ram Mandir Corridor are expected to increase by more than 4.5 times between 2020 and 2025.
Established in 2020 by Abhinandan Lodha, The House of Abhinandan Lodha (HoABL) is a branded land developer. The company has sold more than 13 million square feet of developed land within five years and currently has about 25 million square feet under active development across five states in the country.
