Swedish furniture retailer IKEA is expanding its presence in northern India with the launch of its second city-format store in Delhi. The new outlet located at DLF Avenue in Saket will open for customers on July 30, bringing the brand’s home-furnishing range and popular dining experience closer to shoppers in South Delhi.
(Also read: Delhi shoppers, here’s an update: IKEA to open 30,000 sq ft Saket store on July 30; followed by Gurugram and Noida)
Ahead of the official opening, IKEA offered a glimpse of the food options available at the store. Menu includes a loaded vegetarian hot dog ₹69, a loaded chicken hot dog ₹99, and for samosas ₹20. Customers can also order tea or coffee for ₹99, with free refills.
The Saket outlet will additionally serve IKEA favorites like Swedish meatballs and almond cake.
‘No Ikea trip is complete without food’
Speaking to HT.com, Adosh Sharma, Country Commercial Manager, IKEA India, said the company wants customers visiting its smaller city stores to enjoy the restaurant experience available at its larger outlets.
“You are all welcome to the mall store at IKEA Saket Avenue. No visit to IKEA can be complete without visiting our restaurant, and we are very happy and feel very proud that we are able to bring the same experience that we bring in our bigger stores to our restaurant in Saket as well. The menu is amazing. Apart from our Swedish quintessential meatballs and the amazing almond cake that we serve, we are also very happy to offer you samosas and tea. So please, when You go to the store, don’t skip the food because that will really make it exciting,” Sharma said.
Fourth city-format outlet in India
The Saket store is IKEA’s fourth city-format outlet in India after Mumbai, Worli in Pune and Pacific Mall in Subhash Nagar, Delhi. This comes a year after the retailer launched e-commerce services in Delhi-NCR and set up its first physical customer touch point in the capital.
Patrick Antony, CEO, IKEA India, said, “Saket and DLF Avenue seem like a natural new home for IKEA in Delhi. With our second city store in the capital, we are making it easier for more customers to explore our range, find inspiration and access home furnishing solutions to suit their lifestyle and budget.”
Antony said that IKEA teams visited several homes in South Delhi to understand the everyday challenges, aspirations and furnishing needs of the residents.
(Also read: First IKEA store in Delhi serves hot dogs and meatballs, has options for vegetarians too)
Ikea aims to open 30 stores by 2030
“Delhi is a priority and growth market for us,” Pooja Grover, country expansion manager, IKEA India, told reporters. “We have been in India for eight years and remain on a strong growth trajectory with the ambition to operate 30 stores by 2030.”
IKEA entered India in 2018 with its first store in Hyderabad. It currently operates seven stores in Hyderabad, Bengaluru, Mumbai, Pune and Delhi.
