Another trend growing rapidly in the real estate market, with Bengaluru developers eyeing Mumbai’s lucrative redevelopment market, is that national developers are rapidly expanding their luxury housing footprint in the National Capital Region (NCR), attracted by rapid urbanisation, rising affluence, improving infrastructure and strong demand for premium homes.
Infrastructure has emerged as a major catalyst for the growth story of NCR. Mega projects like Dwarka Expressway, Noida International Airport, Delhi-Mumbai Expressway, Regional Rapid Transit System (RRTS) and expanded metro networks are transforming connectivity, opening new residential corridors and creating long-term growth opportunities, an analysis by Anarock has shown.
At the same time, NCR reflects the broader national trend of organized and listed real estate developers steadily gaining market share from smaller regional players. Their growing presence has increased competition, prompting local developers to enhance project execution, governance standards and delivery timelines.
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Santosh Kumar, Vice Chairman, ANAROCK Group, says, “Residential demand from both end-users and investors is led by premium and luxury housing in Gurugram, Noida, Greater Noida and New Gurugram. While end-user demand matches this in most areas, investor activity is a major demand driver in NCR.”
“Additionally, buyer preferences are shifting towards reliability and execution. Branded developers are gaining share, especially in the premium segment, where buyers can depend on timely delivery, quality and trust – as seen in global real estate markets,” he added.
According to the latest ANAROCK Research data, the share of new NCR residential supply by national developers has quadrupled over the past four years – from 3% of the region’s total new residential supply in 2022 to more than 13% by the end of 2025. These players include Godrej Properties Ltd, Prestige Estates, Tata Housing, Mahindra Lifespaces, Adani Realty, Sobha Ltd, Shapoorji Pallonji Group and Birla Estates.
“Of the approximately 25,355 residential units launched in NCR in 2022, national developers accounted for only 3% or less than 700 units. In 2025, out of the approximately 61,775 units launched across the region, around 8,100 units were by national players. Their participation reflects the growing institutionalization of this market as well as the growing preference of home buyers for trusted brands with strong execution capabilities. Is.”
The luxury housing supply is dominated by 3, 4 and 5 BHK homes; Gurugram remains a favorite destination
Most of the projects of these national players almost exclusively have large 3/4/5BHK configurations, with the average size: 3BHK at ~1,830 sq ft, 4BHK at ~2,600 sq ft, and 5BHK at ~4,465 sq ft.
“The limited supply of smaller configurations shows that most national developers are targeting affluent, lifestyle-oriented home buyers,” says Santosh Kumar.
The average pricing in the projects of these developers falls in the premium category, with many of these developments located in the luxury and ultra-luxury segments. Geographically, Gurugram remains their most preferred destination – of the total new supply in NCR by these national players, Gurugram has the highest share at 47%, followed by Ghaziabad at 27%, Noida at 13% and Greater Noida at 12%, the analysis showed.
Gurugram’s enduring appeal is driven by strong corporate demand, improved infrastructure, proximity to the airport and continued expansion of employment hubs.
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Where does this leave regional developers?
“Safely in familiar territory,” says Kumar. “The rise of national developers impacts the relevance of regional players, especially in their established strongholds. Local developers retain key advantages including deep market knowledge and strength, strong land ties and historic land banks and established customer networks.”
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Meanwhile, the growing presence of branded national players has enhanced overall product quality, transparency and customer trust within the NCR. They regularly introduce superior design standards, larger feature packages, sustainable manufacturing practices and stronger governance frameworks. The analysis showed that their entry has also intensified competition, encouraging local developers to improve execution capabilities and project delivery standards.
