Ayana Hospitality has appointed One Rep Global as its official public relations representative in India, a strategic move to strengthen its presence in one of its fastest growing international sourcing markets. The partnership covers Ayana Hospitality’s portfolio, which includes Ayana Resort Bali, Ayana Villas Bali, Ayana Segara Bali, Rimba by Ayana Bali, Ayana Komodo Vesiku Beach and Ayana Midplaza Jakarta. Under the mandate, One Rep Global will lead integrated communications across India, including media relations, destination storytelling, executive profiling, influencer engagement and brand partnerships to increase Ayana Hospitality’s visibility among Indian luxury travelers.The appointment comes as India is emerging as one of Indonesia’s most important outbound tourism markets. In the first half of 2026, Bali recorded sustained growth in Indian tourist arrivals, strengthening the country’s position among the island’s key international source markets. The growing demand for premium leisure travel, destination weddings, wellness retreats and multi-generational vacations has further strengthened India’s importance for luxury hospitality brands.India’s outbound travel spend is projected to exceed US$55 billion by 2034, supported by a growing base of affluent and aspirational travelers. Better air connectivity between India and Indonesia is also expected to increase demand for premium hospitality experiences.Established in 2009, Ayana Hospitality operates a portfolio of luxury properties across Indonesia. Inspired by the Sanskrit word meaning “refuge”, the brand focuses on experiences that celebrate Indonesian culture, hospitality and natural landscapes through destination-based offerings.Commenting on the partnership, Michi Sonoda, Executive Assistant Manager, Sales and Marketing, Ayana Hospitality, said, “India has become one of Ayana Hospitality’s most important international growth markets, where travelers are looking for comprehensive luxury experiences ranging from destination weddings and wellness retreats to multi-generational vacations. Our partnership with One Rep Global allows us to further enhance Ayana Hospitality’s ability to deliver authentic Indonesian hospitality, distinctive destinations and enabling us to deepen our connect with Indian audiences by showcasing extraordinary defining experiences.”Hemant Mediratta, Founder and CEO, One Rep Global, said, “India is not just growing as an outbound travel market. It is changing. The traveler leaving India today is more curious, more experienced and more demanding of authenticity than any generation before them. They are now looking for places like Ayana, where every detail, from the architecture to the philosophy to the food on the plate, is rooted in something real. This partnership is our commitment to ensure that May the most extraordinary corners of Indonesia find their way to the most extraordinary travelers in India.”